Skip to main content

Game of Thrones merchandise coming to India

Ned Stark collectible figure

Rejoice, India: soon your 1.2 billion citizens will be able to buy locally licensed and developed Game of Thrones merchandise through Mumbai-based firm Black White Orange Brands (no relation to the Assassin’s Guild hall). After working for over a year to close the deal with HBO, Black White Orange CEO Bhavik Vora is hoping that the merchandise will bring in between $35 and $40 million in sales during the first two years of the exclusive deal. And unlike otherGame of Thrones-related distribution deals, this one will allow the company to develop its own set of products, as opposed to distributing previously existing merchandise sold in other countries. Vora appeared especially enthused when discussing the deal with The Economic Times.
This is a huge achievement for us. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives.
Founded less than a year ago, Black White Orange Brands has been on a bit of winning streak for such a young company, recently winning the international distribution rights for NBCUniversal’s consumer products division. The Game of Thrones deal will last for three years and is structured as a revenue sharing agreement, meaning that HBO (and parent Time Warner Inc.) will share in the profits. With the second largest population of any country on the planet, HBO should see significant revenue from the sale of apparel, actions figures, drink-ware, and other collectibles.
As Game of Thrones heads into the home stretch of the series, with only two seasons remaining, it has never been more popular. Ratings for Season 6 were the best of the series thus far, and rumors of a potential spin-off series never seem to die. And even with the series ending, there will likely remain a large demand of related merchandise well into the future.

Comments

Popular posts from this blog

There’s a new heir to the Iron Throne, and nobody on ‘Game of Thrones’ noticed

Tommen has a new successor. Good luck getting anyone in King’s Landing to care, apparently. Caution! Spoilers immediately ahead for  Game of Thrones  Season 6, Episode 2, ‘Home.’ Go watch it, it’s a really good one.  The body count in Westeros is really starting to pile up — and the return of one resurrected Lord Commander  doesn’t begin to make a dent in the numbers. In Season 6’s first two episodes, three of the Seven Kingdoms’ most powerful leaders have been usurped and unceremoniously tossed on the scrap heap: Roose Bolton (along with his wife and hours-old heir), Balon Greyjoy (last of the participants in the War of the Five Kings and the last of the leeches burned in the fire by Melisandre) and Prince Doran Martell of Dorne (that guy in the bathrobe and wheelchair). But the most important death is the one that barely got any attention: the poisoning of Princess Myrcella Baratheon, sister to King Tommen and official heir to the Iron Throne. ...

Someone is leaking the plot of every new ‘Game of Thrones’ episode — and HBO is trying its best to stop it

Helen Sloan/HBO Warning: Spoilers ahead for “Game of Thrones” season six. The internet is darker and more full of spoilers than ever these days — and “Game of Thrones” is no exception. But the problem that has arisen in the last several weeks has nothing to do with spoiler-filled discussions of the episodes after they air. A man known as the “Spanish Spoiler” is uploading videos to YouTube in which he details the entire plot of the upcoming week’s episode. But he’s doing it two full days before HBO airs the show. In each video description, the mysterious YouTuber writes the following disclaimer (roughly translated using Google): I cannot put spoilers for the 3rd episode of the 6th season of Game of Thrones, because HBO forbids it. But we can always count predictions, theories, and make analysis of what will happen. And who knows, maybe guess everything. Nothing about the Spanish Spoiler’s descriptions is guesswork. Multiple plot details ...